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Step 6: optimise the pages for search engines
Watch search engine spiders and visitors in real-time as they move from page to page within your site.Now you can concentrate on fine-tuning the text and optimising each page for search engines. Everything you need in order to achieve this is provided by the system, from extensive help notes and detailed visitor statistics (showing which search engines are indexing your site), to an 'as it happens' display of exactly who is visiting which pages, and how many separate visitors the site has had in the previous one and five minutes. Search engine spiders (indexers) are individually named and highlighted so you can see which pages they go to. If you want to attract high listings then you will have to invest some time and effort honing your text, but at least this system will help you, not hinder you. 
How to boost your search engine rankings (the basics)
Search engines are evolving all the time — every day brings new techniques to find the most relevant webpages in response to a searcher's keywords, and to penalise webmasters who try to cheat the ranking systems. Search engine ranking technology has become one of the most complex and advanced areas of scientific development on the planet, so think twice when you get that call offering you guaranteed high rankings in return for your cash.
The most effective strategies for high search engine rankings are: (1) to encourage good and meaningful inbound links from trusted websites (i.e. not link farms); and (2) to help the search engines to find you by choosing your written words wisely.
Look at the page you want to optimise and ask yourself which words people might search on if they want to find information on that page. For example, if your text proclaims that your site is about oversize footwear, what will happen if someone enters 'large shoes' into a search engine? ...a literal connection will not be made and your site will not feature in the search results — at all!
Think about the subject matter of the page's content and come up with a list of keywords that people might search on to find that page. The most important keywords should ideally be found in the page's 'title' and 'h1' tags (Site System™ does this for you once you title the page within the admin area), but all of your keywords should be contained somewhere within the text on the page if you are going to stand any chance of being found.
Note: if you put lots of keyword-rich text (in context) on your home page, you will greatly increase your chances of being found; but if you go too far with this method, you will be penalised for 'spamming' and will drop like a stone from the result pages.
It is no good trying to cheat the system as search engines are getting far too clever for that now. The only real way to make a difference is to have good, relevant content that others will want to read; to ensure that it contains common words that people might use to search on; and to encourage other 'trusted' sites to link to your pages in context to the page's subject matter.