Sinclair Design — the last ten years

In 1996 the World Wide Web emerged as a serious business communication tool and Buckmore Park Kart Circuit pushed Sinclair Design into producing a website for the circuit. More website orders followed and so Roy Sinclair decided to update and extend his existing programming skills in order to hand-code dynamic websites in ASP and PHP.

At that time there were generally two kinds of people producing websites: designers who could not code; and coders who could not design. This led to two predominant types of website: those that looked good but which were unstable and slow; and those that were stable and fast but impossible to understand and ugly to look at. Work flooded in as Roy found himself in a fairly unique position, able to hand-code stable, fast websites that also looked good and were easy to use.

By 2001 it was clear that the business's future lay firmly with the internet. Roy was at the cutting edge, developing mission-critical web applications on the consultancy's own high-end servers, but staff could not be found to help. So the business was scaled down in order to focus on this new-found niche discipline. Although some brochure and identity work is still undertaken for long-term clients, the business's future is now with innovating business products such as Site System, Hotel System and other projects in the pipeline.